Storytelling then and now

You know how all the marketing people like to say- let the ad tell your story? The whole story method seems to crop up on LinkedIn or on how-to advice to promote businesses on social media. One simply must come up with an interesting backdrop.

Storytelling now doesn’t hold a candle to storytelling back in Bach’s day. In the 1700’s the account of the death and resurrection of Christ was sung out on Good Friday over a three plus hour service. Have a listen to the Netherlands Bach Society interpretation of the piece.

Personally, I prefer the time when a story was spun into something beautiful instead of a soft shoe move to peak the interest of a commercial audience.

What Child is this- 1983 Edition

The St. Olaf Choir is a premier a cappella choir based in Northfield, Minnesota. Founded in 1912 by Norwegian immigrant F. Melius Christiansen, the choir has been influential to other church and college choirs for its performance of unaccompanied sacred music.[1] Conducted since 1990 by Anton Armstrong, there have been four conductors in the choir’s 109 year history.

Wiki