We have a little suburban newspaper that shows up in the mailbox on Thursdays. It’s called the Home Town Source and runs letters to the editor about local issues, covers the city council and school board races, and devotes three spreads to high school athletics. This morning an article about a Plymouth man caught my eye. He’s a perfect example of a connector.
Students in Ghana received more than 16,000 books last week as part of a collaboration between the African Diaspora Development Institute and Books For Africa, a St. Paul-based nonprofit.
The effort was led by Plymouth resident Jote Taddese, a former Books For Africa board president and a board member of the African Diaspora Development Institute. Taddese is also director of diaspora engagement for Books For Africa and a vice president of engineering at Optum Digital, a United Health Group Company.
The common interest here is literacy, an interest that transcends geographic boundaries. And the connector not only has ties to another continent through birth, but also experienced personally the benefits of picking up a book at a young age.
“As a person who was raised in Africa and educated in the diaspora, I am a living example of when we put a book in the hands of a child, we not only help fulfill the potential of the child, but also change the impact on the lives of individuals and the global communities that child will touch,” Taddese said. “This is my life experience that always inspires me to support kids in Africa with books.”
Taddese was born and raised in Oromia, Ethiopia, and immigrated to the U.S.
Not everyone is fortunate enough to be employed by an organization whose mission parallels so nicely with their private life. And the non-profit’s accomplishments are notable.
Last year alone, BFA (Books for Africa) shipped 3.1 million books, valued at over $26.2 million, and 224 computers and e-readers containing over 650,000 digital books, to 28 African countries. More than $3.1 million was raised last year to ship these books to the people of Africa.
But this story isn’t particularly new. The living standard differences between the two continents is so significant, and the lack of basic tangible goods like books so clear, that there is little to complicate the direction of the goods and services in arriving at their destination. The books in fact are what I call idle assets, sitting amongst a community unused, available at no cost except the work to get them to their new location.
Markets become trickier when the difference between groups vary less, when resources are not idle but need to be drawn upon, when ‘need’ is voiced loudly by people other than the intended recipients. In these cases we will need to rely on benchmarks for guidance.