Did you know about Giving Tuesday? I didn’t. It’s a bit like Give to the Max Day, featured on this blog here. By creating a philanthropic holiday, a deadline is created to prompt procrastinators to write a check and send it in.
NPR ran an article about it today.
It’s #Giving Tuesday — a holiday marketing tradition inspired by Black Friday, Small Business Saturday and Cyber Monday, but with a twist. Today thousands of charities are asking us to open our wallets. But how can we be sure the group we donate to is effective — that we’re getting the most bang for our charity buck?
That question was vexing Elie Hassenfeld several years ago. He worked at a hedge fund, and he and a colleague wanted to give money to charity. Since they are numbers-oriented finance types, they wanted to maximize the results from their donation by finding groups that could offer the biggest impact per dollar.
“We were shocked by how little useful information was available,” says Hassenfeld.
But that’s not what Hassenfeld wanted to know: There was “nothing that said, ‘this is how much a charity can accomplish with the donation that you give.’ “
What’s interesting is that the article is a re-run of an article published five years. It seems there is a lack of momentum behind the idea. Hassenfeld indicates that he needed more information about the returns his philanthropic dollars would generate. So he took matters into his own hands.
And so in 2007, Hassenfeld and his friend, Holden Karnofsky, decided to start a nonprofit called GiveWell. The mission: Come up with an annual short list of charities they can recommend based on hard evidence. But it turns out this data-driven approach has its own set of issues.
It’s not surprising that the charities on their list are mostly located in the third world where cost of living differences create massive upsides for local employment of USD’s.
But perhaps there is something missing from a return on investment analysis. Maybe that is not the key index when it comes to why people donate. In order for a more lively engagement of philanthropic dollars at all levels of donors, maybe there is another sorting in addition to information regarding the scope and reach of the charities’ work.