Some goods are best produced privately, and some perform better in the public goods market. Production in the former is enhanced by the division of labor, whereas in the latter, crowdsourcing is vital. The recent high-profile apprehension of a person of interest in the death of a local CEO is illustrative.
Let’s break down the Russian Dolls. The largest doll is the level of law enforcement, which is officially put in place by the government and funded through taxation. These forces fall under territorial boundaries. Since the attack against the healthcare executive took place on the sidewalk in front of the Hilton in Manhattan, the NYPD is in charge of the case.
These uniformed professionals went to work and quickly found the getaway route the suspected assailant took leaving the scene. He fled on foot and then jumped on an e-bike. He went through Central Park and ended up at a bus station. The officers were fortunate to find out the suspect had spent the night at a local youth hostel (Time).
A senior law enforcement official is quoted as telling the Times that the person of interest photographed used a fake New Jersey identification to book a room at a hostel, checking in on Nov. 24 after arriving in the city via bus. He then checked out of the hostel on Nov. 29, before checking back in the next day.
The real breakthrough from this local contact was a photo of the normally masked man who had been snapped in the hostel lobby. He showed his features at the friendly receptionist’s request. A citizen can contribute to an investigation simply by following the rules of their employment.
As the manhunt continued into other states, the following levels of Russian Dolls were engaged. Even though the NYPD remained in charge of the official investigation, it depended upon the work and resources of many other branches across state lines. These details remained in their reporting realm. While the media activated public interest in the case, they kept the general public interested in the pursuit.
This brings us to the McDonald’s worker who noticed a similar-looking young man in his restaurant. He could have looked the other way. Now we are down to the last Russian doll. Not everyone at this level will engage. How many others saw the perp, became suspicious, and stayed quiet? There’s a potential cost of reporting, and not everyone is willing to take the risk.
Fortunately, the greater society doesn’t need everyone to report. Only one person needs to step up. This is not pay-by-the-hour employment; it is a job one does under the influence of a shared vision when the duty shows up on the other side of your counter at McDonald’s.
Public goods respond well to this blended model of paid personnel in conjunction with a more significant population of people who follow the norms, like the youth hostel receptionist, and those willing to take risks and report. But I do hope the McDonald’s worker gets a bonus.

