Some decisions are made instantaneously—like when the ice cream vendor asks what flavor you want.
But many decisions are exercised through a thought process. If your daughter is shopping for a prom dress, maybe there are considerations of the latest trends, how her friends will react, will she be comfortable, and then will her father be comfortable if its hem is a little short?
And if you shop for a vehicle, would you consider the environmental impact and purchase a hybrid? Or purchase the hybrid to fit in with your boss who herself has a hybrid? Or simply consider color since the color of the car brings you joy and thus a healthy frame of mind.
When you think about it, most decisions have an individual considering, to various degrees, their relationships with others and the implications of the decision vis-à-vis this reality.
All these ruminations occur in a decision space just prior to a trade.
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