Blended Pricing, blended purpose

Interfaith Outreach (IOPC) is a local organization that provides social support services in the area. Their most recent newsletter encouraged readers to use the power of personal consumption to simultaneously direct funding to their programs. Here how it works.

By frequenting local businesses, a portion of the price paid for a private market transaction will go to IOPC and thus toward a public purpose. It’s all accounted for.

We do this all the time, don’t we? Environmentally friendly consumers pay extra for electric cars or solar panels. Technology-loving individuals churn the tech market by purchasing all the latest innovations and gadgets. Pro-immigration folks frequent small businesses and restaurants run by those who have recently arrived in this country. We have packed purpose and intention into many of the purchases we make daily, even if we can’t come up with a monetary accounting like the one provided above.