The vivid image of a press secretary managing one’s self-image from the real world is the best part of Robin Hanson’s (and Kevin Simler’s) book The Elephant in the Brain. The theory goes that humans trick themselves into altering the world around them by obfuscating their true intentions as they go about their daily lives. Whether it is to avoid unpleasant traits like jealousy or greed or to feel better about oneself through public displays of charity, the authors give many examples to convince us that we write our own story and stick to the script.
A little man in a suit with a press secretary badge stands at a podium, dolling out PR for all your actions. It is a great visual. It reminds me of the Devil and the Angels on shoulders graphics whispering advice to an undecided listener. But now it is a Rolex watch has been purchased, and instead of taking Veblen’s view that it is conspicuous consumption, the new owner’s press secretary justifies the expense in light of the machine’s mechanical prowess.
The power to deny the nature of one’s impulses exists also among groups. It can be set up as self-defense rather than rejecting an unattractive impulse. When hard decisions are at hand, it is helpful, even comforting, to have the support of a social norm to fall back upon. For example, whether to offer aid to those nearby or those in more desperate need further away is a moral question. Guidance of what is acceptable is often shaped by family and friends, neighbors, and parishioners. The guidance gives people a means of acting decisively while allowing the press secretary to vouch for your level of response.
Here’s more from Robin Hanson. A most interesting polymath.
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