They’re called influencers when they hit soccial media venues peddling cosementic products and outfits. Pop mega-star Billie Eilish isn’t hawking commodities. She’s pushing for people to make a sacrifice for the environement. Instead of enjoying a new outfit, settle for a used one. Instead of going solo in a vehicle to her concert, pair up and carpool.
“Hit Me Hard and Soft,” Eilish’s third album, is due out May 17. For the tour, she is focusing on sustainability and is continuing her longtime relationship with environmental nonprofit Reverb, to which she’ll donate a portion of proceeds from ticket sales. She’s also encouraging fans to carpool or take public transportation to her concerts and to wear thrifted or borrowed clothing rather than purchasing new. Fans are also invited to bring an empty reusable water bottle as there will be free refill stations at the venue.
St Paul Pioneer Press
Reminding people to do their part toward a common goal is one way to advance its objective. Another is to pass a law. No plastic straws, for instance, was meant to help the environement.
What I wonder about is which of these to strategies has a bigger impact, and to what degree? Spitballing it I would guess that someone of Eilish’s stature teases out more action, probably a lot more action. It wouldn’t be that hard to measure the ridership of the audience memebers.
I wonder why there aren’t more efforts to nail down the results of some of these strategies. If a mega-star can generate more significant results than a law. Skip the bannings that no one pays attention to and hire the influencers to change the world.
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