So many times when consumers think they are getting ‘ripped off’ it’s really a matter of not understanding the process.
Chey Cab owns a limo service in the twin cities and she describes below why it is best to book a car for the whole evening to go to the Taylor Swift concert than to book a ride to the venue and a return cab home.
The consumer may think they are being taken for a ride (excuse the pun) when told they must book for the entire evening. They probably haven’t thought through the extent of the congestion when a megastar like Taylor Swift shows up in town. Nor have knowledge about other events happening that same weekend like the Pride Festival which is estimating an audience of 600,000. Outsiders often do not have full knowledge of the process.
Having been stuck downtown following the Aquatenial Target Fireworks display, I can vouch for the congestion following a major event. The traffic creeps one merge at a time.
The best way to be able to discover the ins and outs of the service you are requesting is to talk to several vendors. It usually becomes clear what is involved. And if they are free to enter and exit the market, the pricing they are quoting reflects the best options they can offer the consumer. Before hollaring greed or predatory pricing, check out the process.
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