Quite a few years ago when I was at the Carlson School getting an MBA at night, I recall a foreign student from Sierra Leon, or thereabouts, and I shaking our heads at the chatter of our fellow classmates. They were all off on a tangent on how easy this or that would be to accomplish. The foreign student and I were ticking off the number of implicit assumptions which held our fellow students’ ideas together.
The structures which support commerce in America are taken for granted by those who have experienced nothing less. We take it for granted that our money will at the bank, for instance. (Or even that the bank will open on time as I recall the Sierra Leonian noting) Most consumers not only anticipate the ability of financial institutions to keep our funds safe, but never bother to balance their accounts, as the bankers do all of that.
When I was a loan officer sitting behind an oversized wooden desk, my clients, from across the high gloss polish, would sign their mortage papers but never read them. They listened politely as I highlighted the terms and obligations for repayment, nodded, and then put pen to paper. In exchange for the blue ink on the promissory note which detailed possible foreclosure action for non-payment, they happily received a check. And so, it goes in America.
The fluidity in the marketplace and lack of concern with lengthy legal documents can be attributed to regular assurances people hear from all those around them. Their parents have bought a home, and it all went OK. Their friends used such and such mortgage broker and despite an inconvenience over some last-minute documentation, the rate and fees were as expected.
Of course, there are situations that lead the consumer dissatisfaction as well. A while back there was that interest free financing for six months at time of purchase of furniture or a large TV. But then the credit card didn’t send the statement with the balance in time, so the consumer was charged retroactively for 180 days of interest. More often than not these gotcha gimmicks get brought to the attention of the attorney general, and even though the duped don’t get repaid, future misleading advertising is curbed.
With the little bit of work and an audience for stories of assurances, the institutions which make for reliable financial services is maintained.
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