I showed a house this week which had floor to ceiling plate glass windows, sight line views out every window onto nature, and a Wolf gas range which would make any chef perspire gently at the brow. It was also priced twice as much, quite literally, than other home of comparable size with similar lot amenities.
The name of the architect as well as the brand of each notable feature in the home was listed out prominently in the comments. And the quality of the materials and construction were evident– from the tiled heated driveway to the reflecting pool. But what exactly should one pay for artistic features?
First off, to state the obvious, there will be those who will pay nothing. They will prefer to allocate the extra expenditure to square footage, and purchase a mini mansion in lieu of designer small. Right out of the gate, the buyer pool is a subset of all buyers. But more than likely the final bid will come from a select few who follow and appreciate the particular architect. Which explains why the name is featured so prominently in the marketing materials.
One could say that their is a community of buyers who find value in purchasing a property of such a design. And since that community would be trading property amongst each other, that extra premium could be said to be non-fungible to the community. It will always exist amongst them.
Now this concept could be a hard sell if it weren’t for the recent popularity of non-fungible tokens, or NFT’s. This new fangled art is available for purchase for all those who invest in crypto currency. The value to those outside the crypto community is, well, zero. And what would happen if the crypto community disbanded, lost interest in a form of currency that requires mega wattage to mine? Then the NFT’s would be worth zero.
In the NFT example it is easier to accept the non-fungible feature as the technology makes a clean line between those who can buy, trade and value the tokens, and those who cannot. A home built by a particular architect has residual value not tied to its design features. But the premium people pay is non-fungible. It’s tied to the community who support and value the artist in question.