A marketer and a mission

Rodney Smith Jr has appeared in my twitter feed on more than one occasion. His tag line is: Making a difference one lawn at a time. He mows the grass that need to be mowed. A seemingly small thing, to mow a neighbor’s yard. But not only do they benefit, the neighbors benefit too.

I have no way of checking up on Rodney but he has 118K followers and his account reports over 9000 tweets. His posts are similar to the one above. Sometimes there’s a wave from the fortunate homeowner in the vicinity of Huntsville Alabama, his home location.

You might say he is the sales and promotion arm of the institution called neighborliness. There’s a story on every block of the neighbor who shovels the widow’s driveway, or clears the sidewalks before they ice over. Rodney not only has made a name in mowing, he has taken it to a new level. He created a 50 lawn challenge, and his followers are posting up and showing how they are playing along.

Two girls from Kentucky raised enough money for a trailer and advertise as You Mow Girls. A youth from Kansas signed up for the challenge and shows off his new T-Shirt. Another from Mississippi posts a photo of his first lawn. Kids from Oklahoma, South Carolina and Dayton Ohio are also in his feed, and that’s just in the last two days.

This guy is the Starbucks of lawn care. He’s taken a basic necessity and stepped up production across these wonderful United States. He’s connected with workers and their natural inclinations to help out. Rodney is handy enough with social media to show them the recognition that no one asks for, but certainly doesn’t mind getting.

There’s demand out there for more Rodney Smith Jr’s.

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