When the mission has exhausted its purpose

PETA finds offense in the naming of Ham Lake, a sleepy small town about a half hour north of the Twin Cities. It’s the type of town that when you call city hall with a question you actually get through to the person you need to talk to and he or she is more than willing to spend some time answering your inquire and filling in any background as needed. There is a minimum lot size of an acre which preserves the rural feel of a settlement on the outskirts of a major metro.

And who are these fine folks roofed in the hamlet of Ham Lake offending ? — Pigs, apparently.

“Pigs are smart, sensitive, wonderful individuals, so if we have a heart, we’ll leave their legs alone and choose yams over hams,” says PETA President Ingrid Newkirk. “PETA envisions a new ‘Yam Lake’ that promotes kindness and healthy eating.”


There’s a lot going on in the world right now for attention to be devoted to a swine’s feelings, detectable or not. If an animal advocacy group can come up with nothing better than recommending name changes to small towns in Minnesota, perhaps they have out lived their cause.

In a family group, the demands of a sick child, or a temporary bout of unemployment, may have the group suspending other activities so as to devote all resources to the emergency at hand. The natural mechanism is to continuously reassess resource allocation as the need for advocacy subsides. Thus ensuring a mission expires once past its usefulness.

In large organizations such as PETA, which has 6.5 million members and supporters worldwide, the reassessing goes to the wayside. The mission perseveres. Ham Lake must see the err of its way and morph into Yam Lake. It’s for the pigs!