Whether intended or not, whether considered or not, the copyrights holders of Suess’ life work have realized a windfall. We can’t look into the hearts of men to know if they strategized for the money. Since Ted Geisel had no children of his own, we do know that these people are not his blood relatives.
I don’t think they expected the cash. They probably were horrified by the thought that they could be earning money off of anything of a systemic nature, and more than likely move in circles who feel the same way. Removing the books was a public service, a response, a tangible action.
Buyers thought otherwise. Some might say the buyers who pushed up the prices are part of ‘the problem.’ But I think most realize this is a group of people who feel this judgement-from-on-high of a beloved author is a miscarriage of cultural perspicacity. It follows a long list of similar actions that have yet to prove useful in tempering or solving this High-Stakes-Social-Issue (HSSI).
The fact remains that by withdrawing the product from the market, demand rose, and a pot of gold was found at the end of the rainbow. Indeed– signaling occurred. A signal to others who understand the social component of price and will now look for other opportunities to leverage and create their own pot of gold. It’s happened before. People were steered, profits were realized. Others found their nest egg fleeced.